The Super Bowl: More Than a Game – A Business Empire
The Super Bowl isn’t just about football—it’s a business powerhouse. In 2025, ad prices soared to $8 million, consumer spending hit a record $18.6 billion, and Kendrick Lamar’s halftime show drew 133.5 million viewers. Ticket prices surged 17%, boosting local economies like New Orleans. Meanwhile, liquor and sporting goods stores thrived, despite overall retail dips.