LeadIQ is a private company founded in 2015, specializing in sales enablement through its cloud-based prospecting platform. The company offers tools designed to enhance lead generation and sales prospecting processes.
Introduction:
LeadIQ’s is a platform which is designed to empower sales teams and revenue operations by providing efficient pipeline generation and automated CRM enrichment. It offers agile B2B contact data, actionable buying signals, efficient workflows, AI-driven email generation, and seamless CRM integration. LeadIQ give accurate and up-to-date contact data to empower sales teams.
Founding story:
LeadIQ was founded in 2015 by Mei Siauw and Angelo Huang. The company was established to address inefficiencies in the sales prospecting process, aiming to simplify and enhance how sales teams identify and connect with potential leads and make their work easier. LeadIQ gather information and give their customer so that they can easily reach their target. Mei Siauw and Angelo Huangs main goal was how an individual can easily get sales prospecting.
Business Model Analysis:
Generally LeadIQ operate information for B2B team and it’s main strategy centers on enhancing sales prospecting and data management for revenue teams by providing accurate contact data, seamless integrations, and AI-driven tools.
Target Customers
LeadIQ gather information for B2B sales team. They can easily collect the information what they need and do contract with their target. LeadIQ help Small startups to large enterprises.
Revenue Model
LeadIQ earn revenue from subscription. There are some subscription model to LeadIQ, they charge different amount from different section.
| Monthly Price (Per User) | Verified Work Emails | Verified Work Emails | AI Email Generations | Accounts Tracked | Contacts Tracked | CRM & Sales Tool Integration | Best For | |
| Free | $0 | 50/month | 5/month | 40/month | 10 | 0 | Limited | Individuals testing features |
| Essential | $45/month ($36/month billed annually) | 1,000/month | 50/month | 100/month | 50 | 0 | Basic sync tools | Small sales teams |
| Pro | $89/month ($79/month billed annually) | 2,000/month | 100/month | 500/month | 100 | 100 | Full CRM & sales tool sync | Growing sales teams |
| Enterprise | Custom Pricing | Up to 10,000/month/user | 200/month | 2,000/month | 300 | 100 | Advanced integrations & support | Large organizations |
Resources:
LeadIQ store resources from different places such as social media platforms, job boards, user-contributed data. LeadIQ gather information from these kind of place.
Growth Journey:
LeadIQ was not a famous website and was not vast that much. It took so time to reach this position if we start from the beginning then
2015: Foundation
LeadIQ founded by Mei Siauw and Angelo Huang. They created it for the help of sales prospecting. So that they do great deal and save their time.
2016–2018: Early Traction
LeadIQ gained popularity for ease of use and CRM integrations. It also added some features for upgraded them, those features are like email verification and job tracking
2019: Enterprise Focus
In 2019 LeadIQ shifted focus toward mid-market and enterprise customers. It also introduced team-based workflows and data governance tools.
2020: Series A Funding
In 2020 LeadIQ raised $10 million in Series A funding. This fund was invested few important place which can help LeadIQ a great experience. That funding was used to scale product development, improve AI-powered features, and expand globally, especially in the U.S. and Asia.
2021–2023: AI & Automation Era
In 2021-2023 AI made a huge breakthrough for LeadIQ. LeadIQ introduced AI-powered email personalization. LeadIQ also lunched data Community, allowing user-contributed insights.
2024–2025: Market Expansion
Enhanced compliance with GDPR/CCPA for global reach and it also Positioned as a top challenger to ZoomInfo, Apollo, and Lusha. Today leadIQ Serving thousands of sales teams globally and recognized for simplicity, accuracy, and modern UX.
How LeadIQ works and Earn
Generally LeadIQ earn through subscription. When individual buy a subscription he or she gets more feature and if we talk about works LeadIQ give information to the sales prospecting. I know it’s really hard to understand if I give you an example you would understand very easily now suppose me Himel I wanted to found new prospects in the financial services industry to pitch my company’s CRM platform. I used LeadIQ’s Chrome Extension while browsing LinkedIn. Then I filter for Job titles, industry and location. Then I found Mr. Abid VP of Sales of company “X” . With one click of LeadIQ I found verified email of Mr. Abid and his phone number. Then I send him a mail. After few days he agreed for a meeting. In a short time I arranged a meeting with Mr. Abid and this way leadIQ works for sales prospecting
How to Start a Business Like LeadIQ
If you’re looking to launch a similar marketplace business, here’s what you should consider:
Research the Market
First of all anyone have to research the market. How many competitor in the market have. Is my company or idea will work in that market, have to observe marketing strategies of competitor.
Define Your Unique Value Proposition
Your idea must should be unique. If you lunched a product which already in the market will not work so must be create your unique value. There you must be follow Affordable, accurate contact info with seamless LinkedIn-to-CRM sync.
Source & Verify Data
Data is more important this kind of company. If you unable to give accurate data this would not work. So you have to gather information from a verified source and it should be always up to date.
Market Strategy
Start with LinkedIn outreach, content marketing, and SEO. You have to offer free trials to get initial feedback.
Subscribe to our newsletter.
